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Business capacity building

Project overview

The business capacity building program aims to foster new skills, create new networks and help businesses to capitalise on and leverage off changes in the local economy and other Minjerribah Futures initiatives such as the visitor research project.

Island businesses are eligible to access a skills and mentoring program to support business planning, risk analysis, performance and productivity.

A total of 32 island run businesses have attended North Stradbroke Island Business Workshop Series to date. The workshop series covered a range of topics including:

  • business planning/risk analysis
  • marketing plans
  • online strategies
  • websites
  • social media
  • email marketing
  • traffic generation
  • digital analytics.

Round 1 participant Julie Elliott, owner of Nourish Naturally shared "The website and online marketing workshops have given me skills so I can now do a lot of marketing myself and understand where best to spend my marketing money”.

Workshop feedback reflected value in helping attendees with business priorities, legal requirements and business planning.

The final round of funded workshops is being scoped with a focus on what it means to be a small business in the growing cultural eco-tourism market. On Minjerribah Island, businesses are encouraged to consider this and express their interest to the Straddie Chamber of Commerce.

Benefits

  • Enhance business performance growth

  • Contribute to a strong and sustainable local economy

  • Build employment and investment opportunities

Last updated: 11 Feb 2020