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Activate! Queensland Strategy

Our 10-year strategy to get more Queenslanders moving, more often.

We know Queenslanders love their sport and take advantage of our wonderful environment to get out and get active.

However, research tells us many people face significant barriers that stop them from being active or playing sport, including:

  • age and health
  • disability
  • socio-economic factors
  • time availability
  • parenting commitments.

What we will do

We are investing $1.3 billion over 10 years to improve opportunities for Queenslanders to participate in physical activity.

The funding model will ensure investment in sport and active recreation is directed where it's needed most. We'll coordinate investment under a shared vision across Queensland Government agencies, and create opportunities for government investment for organisations and activities that meet our strategic objectives.

Initiatives that we deliver under this investment will:

  • target inactive Queenslanders who face the most barriers to accessing physical activity opportunities
  • prioritise quality and equity as fundamental to the physical activity experience
  • influence the physical and social environments where people live, work and learn to encourage active lifestyles
  • strengthen knowledge-sharing across the active industry, universities and government agencies
  • support improved sustainability, which will maximise the impact of the active industry and provide market-driven, quality and affordable services to Queenslanders
  • make better use of existing state-owned facilities to provide more physical activity opportunities.

We want to:

  • empower more Queenslanders to enjoy physical activity to improve their health and wellbeing in active communities.
  • create partnerships that maximise the impact of the government and industry actions to benefit an active Queensland.
  • inspire activity with places and spaces that invite an active lifestyle.
  • drive elite success and deliver and promote world-class knowledge and facilities.

Get everyone active

The strategy will direct investment at:

  • creating quality infrastructure to support physical activity
  • addressing barriers to participation.

This will support more Queenslanders to be active regardless of age, background, gender or ability.

We want to see a rise in activity rates for Queenslanders:

  • 60% of children are active for one hour per day, up from 41%
  • 75% of adults are sufficiently active, up from 60 %.

Keep Queensland winning

The strategy will keep Queensland winning by ensuring:

  • our athletes have access to quality training facilities, coaching and support services
  • our world-class facilities continue to attract international events and provide quality experiences
  • 25% of Queensland Academy of Sport athletes continue to be selected for national teams.

Play as a team

Importantly, Activate! Queensland sees us playing as a team. If government, industry and community collaborate, it will allow us to:

  • leverage investment
  • share knowledge
  • deliver initiatives that meet diverse needs.

How we will get there

Implementing the strategy will require coordinated, collaborative effort across government, industry and the community. Partnerships with the active industry will be a critical foundation, and will have direct impacts on key initiatives.

Activate! Queensland focuses on 4 priority areas:

Download the strategy

What’s next

Activate! Queensland will be rolled out with 3 multi-year action plans.

The first plan outlines practical whole-of-government actions across 8 key areas to enable more Queenslanders to benefit from an active life.

Our actions will gradually transition from delivering current programs to delivering more targeted initiatives in collaboration with partners.

Download the action plan

Sport and Recreation Partnerships Office

The Partnerships Office is your new single point of entry to Sport and Recreation.

The office will be the gateway for all future opportunities to collaborate and achieve health and wellbeing outcomes for Queenslanders under the new strategy, Activate! Queensland.

Through this office, Sport and Recreation will leverage local opportunities and improve coordination by working together with the community and collaborating with other government agencies to deliver opportunities to those who need it the most.

It will transform the way we plan and deliver into the future, streamlining processes and enabling targeted investment.

To get in contact with the team, email

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Last updated: 13 Jul 2021