Destination development and awareness

Project overview

Partnering with Brisbane Economic Development Agency and working closely with Redland Coast, Tourism & Events Queensland  and other key local stakeholders, Minjerribah Futures is driving this project to not only expand the domestic visitor market but  to also:

• ensure visitors’ expectations are met
• raise awareness of the island as a destination
• increase short stays and longer stay visitation.

Professional marketing photoshoots were completed to build a stock of high-quality visual assets that are now being used in strategically designed marketing campaigns. These campaigns are giving Minjerribah a constant presence in the market, particularly in the lead up to holiday periods.

Partners have worked with local tourism operators to enhance their experience offerings via a range of unique island day pass experiences which were developed in collaboration with Sealink and more than 20 Minjerribah businesses. With higher quality experiences, visitors will have more reasons to stay longer and invest more in the local economy.

Over the September 2020 school holidays, Minjerribah Futures coordinated the inaugural Minjerribah Arts Trail that saw more than 20 visual artists, weavers, ceramicists, jewellers, printmakers, photographers and sculptors showcase their products across 18 different venues/locations. This was the first of the new experiences to be tested on the island and feedback was overwhelmingly positive.  Plans by Minjerribah local artists are now underway for the next Minjerribah Arts Trail, to be held in August 2022.