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Major events

Overview

Queensland is continuing to build a reputation as the major events capital of Australia.

We attract major events to Queensland such as the FIFA Women's World Cup 2023 and the ICC T20 World Cup Australia 2020. Often we do this in partnership with the Australian Government and other states and territories.

In 2020 Queensland hosted the AFL Grand Final at the Gabba in Brisbane, the first time this event has been staged outside Melbourne, and in 2021 Queensland hosted all three matches of the NRL State of Origin Series, with matches played in Townsville, Brisbane and the Gold Coast.

To ensure Queensland receives benefits from its investment into major events, we leverage across industry, community and other departments and agencies, whilst supporting the operational delivery of the event.

Our partner, Tourism and Events Queensland (TEQ), is responsible for attracting, supporting, growing and promoting successful regional and major events in Queensland to increase visitation. We support TEQ by seeking and administering Government funding for event opportunities that align with Queensland Government objectives, and contribute to the development of policies that support the staging of major events in Queensland.

Our role in relation to major events includes:

  • Assessing hosting opportunities and leading bids for major events on behalf of the Queensland Government.
  • Identifying resourcing requirements and quantifying costs associated with supporting major events.
  • Managing hosting, funding and sponsorship agreements for major events and event-related projects.
  • Coordinating Queensland Government support for major events
  • Administering funding to TEQ and government agencies supporting the staging of major events in Queensland.
  • Assisting industry stakeholders understand and adhere to COVID-safe event planning requirements.
  • Supporting the Queensland Government’s Major Events Executive Committee.
  • Working with government stakeholders to secure and successfully stage major events in Queensland.
  • Partnering with Organising Committees and peak bodies to ensure an integrated approach to the delivery of major events in Queensland.

Prior to COVID-19 our events calendar for 2020 was estimated to be worth $880 million. The Queensland Government is continuing to work to rebuild our events calendar and acquire events to ensure the calendar remains attractive to visitors in future years.

Visit the Queensland Events calendar for a range of dynamic and growing sport, arts, entertainment and cultural events throughout Queensland.

Benefits

  • Attract visitors to Queensland

  • Maximise economic growth

  • New experiences for visitors and locals

Timeline

2014

Pan Pacific Swimming Championships


2015

Asian Football Confederation Asian Cup


2015

ICC Cricket World Cup


2017

Badminton Sudirman Cup


2017

World Title Boxing


2017

Rugby League World Cup


2019

SportAccord World Sport and Business Summit


2020

World Bowls Championships 2020


2020

ICC T20 World Cup


2020

2020 Toyota AFL Grand Final

Last updated: 02 Mar 2021