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Tourism strategy

By working together, we can strengthen Queensland’s position as a world-leading tourism destination and meet the changing demands of our domestic and international tourists

Tourism is vital to Queensland’s economy.

For creating jobs, attracting investment and sustaining communities.

Queensland has the second largest tourism industry in Australia, and is strategically positioned to be the country’s premier destination for international and domestic visitors.

Our tourism industry is growing and there is now an unprecedented opportunity to capitalise on our unique advantages and to expand Queensland’s market share and strengthen the industry’s long-term sustainability.

We are committed to leveraging the Advance Queensland and Jobs Queensland agendas to develop innovative tourism products and experiences as well as build the tourism workforce and skills needed to meet demand.

Our clear strategic priorities enable us to work with industry to deliver greater investment in new tourism products and infrastructure, as well as jobs and skills now and for the future.

By working together we can strengthen Queensland’s position as a world-leading tourism destination and meet the changing expectations of our domestic and international tourists.

Tourism strategies

We collaborate across industry and government to develop and implement policies and strategies aimed at growing the Queensland’s tourism industry.

Advancing Tourism 2016-20

Our Advancing Tourism 2016-20 strategy positions us to take advantage of our competitive strengths in tourism.

It is our plan to capitalise on significant tourism growth to and attract more visitors and grow Queensland's tourism and jobs.

The strategy aims to increase market share and boost tourism jobs by targeting four priority areas:

  • grow quality products, events and experiences
  • invest in infrastructure and access
  • build a skilled workforce and business capabilities and
  • seize the opportunity in Asia.

Read the Advancing Tourism 2016-20 strategy (PDF, 2.9MB)

Advancing Tourism in North Queensland 2016-20

Tourism is a key driver of the North Queensland economy and region with millions of people visiting the region each year.

In the year ending June 2016, visitors to Tropical North Queensland, Townsville, Mackay, Whitsunday and Capricorn regions spent in excess of $4 billion –  supporting 220 000 jobs.

Our Advancing Tourism in North Queensland strategy provides a suite of actions to support the continued growth of the tourism industry in this region.

Read the Advancing Tourism in North Queensland 2016-20 (PDF 516KB)

Queensland Ecotourism Plan 2016-2020

Queensland ecotourism experience is unmatched anywhere in the world. The care and sustainability of our natural and cultural assets makes our ecotourism industry strong.

We have an opportunity to build our reputation around the world as a tourism destination focussed on conservation of our diverse landscape, unique natural wonders and significant cultural heritage.

The Queensland Ecotourism Plan 2016–2020 provides a framework for building a thriving ecotourism industry and delivering new ecotourism experiences in Queensland’s national and marine parks and other natural areas.

Read the Queensland Ecotourism Plan 2016–2020.

Queensland Tourism and Transport Strategy

Our government is committed to improving access to Queensland’s world class tourism destinations - enhancing the visitor experience and growing the tourism industry.

We take a holistic view of tourism and transport, placing visitors’ needs front and centre.

The Queensland Tourism and Transport Strategy has a vision to provide an exceptional journey for every visitor.

Developed in partnership with the Department of Transport and Main Roads and informed by consultation with industry, this strategy has four priority themes:

  • Visitor information
  • Transport services
  • Ticketing and products
  • Planning and investment

Read the Queensland Tourism and Transport Strategy (PDF 8.6MB)

Last updated: 18 Dec 2020