Past tourism strategies

Our clear strategic priorities have enabled us to work with industry to deliver greater investment in tourism products and infrastructure, as well as jobs and skills.

Advancing Tourism 2016-20

Advancing Tourism 2016-20 was the Government’s previous flagship plan to capitalise on tourism growth in our state, and a framework for building a $28 billion industry, employing one in 11 Queenslanders across 57 000 tourism related businesses.

The Government achieved significant outcomes under the Advancing Tourism 2016-2020 Strategy, delivering new tourism infrastructure through the $180 million Growing Tourism, Growing Tourism Jobs initiative; progressing projects like the Wangetti Trail under the Queensland Ecotourism Trails program; rejuvenating Great Barrier Reef island resorts; new major events; and working with the private sector to build a $14 billion tourism investment pipeline.

Ecotourism Plan for Queensland's Protected Areas 2023-2028

Queensland ecotourism experience is unmatched anywhere in the world. The care and sustainability of our natural and cultural assets makes our ecotourism industry strong.

We have an opportunity to build our reputation around the world as a tourism destination focussed on conservation of our diverse landscape, unique natural wonders and significant cultural heritage.

The Ecotourism Plan for Queensland’s Protected Areas 2023-2028 outlines the government’s commitments and actions for fostering ecotourism in spectacular natural locations including national and marine parks, and other protected areas.

Queensland Tourism and Transport Strategy

Our government is committed to improving access to Queensland’s world class tourism destinations - enhancing the visitor experience and growing the tourism industry.

We take a holistic view of tourism and transport, placing visitors’ needs front and centre.

The Queensland Tourism and Transport Strategy has a vision to provide an exceptional journey for every visitor.

Developed in partnership with the Department of Transport and Main Roads and informed by consultation with industry, this strategy has four priority themes:

  • Visitor information
  • Transport services
  • Ticketing and products
  • Planning and investment

Read the Queensland Tourism and Transport Strategy (PDF 8.6MB)

Last updated: 14 Jul 2023