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Tourism plan for Queensland’s golden decade to 2032

04 November 2022

The Queensland Government has launched an ambitious tourism industry strategy, setting the direction of tourism for the next decade leading up to the Brisbane 2032 Olympic and Paralympic Games.

The Towards Tourism 2032 strategy has been designed to deliver long-term success for the Queensland tourism industry and showcase the state’s destinations, unique experiences and services to the world.

A key goal of the plan is to more than double the state’s tourism overnight expenditure to more than $44 billion per year by 2032 while supporting good Queensland jobs and making Queensland the destination of choice for domestical and global visitors seeking the world’s best experiences.

The ten-year strategy was inspired by the Tourism Industry Reference Panel’s Action Plan for Tourism Recovery, which has already seen investments made to the Attracting Aviation Investment Fund, Tourism Experience Development Fund, Queensland Music Trails and the Great Barrier Reef Education Experience Program.

As part of the new 10-year plan, 2023 has been declared the Year of Accessible Tourism, featuring a $12 million investment designed to drive change and create opportunities for tourism operators and travellers while establishing a lasting legacy for all Queenslanders.

The $12 million investment towards the 2023 Year of Accessible Tourism includes:

  • A $10 million Accessible Tourism Fund for small to medium tourism businesses to build infrastructure and install technology to assist travellers with an impairment
  • $1 million to raise awareness of accessibility needs and services
  • $1 million to promote accessible Queensland visitor experiences

The Accessible Tourism in Queensland project is already operational in Brisbane, the Gold Coast, Sunshine Coast, Fraser Coast, North Queensland, Far North Queensland and Outback Queensland.

Business capability and tourism infrastructure accessibility assessments will expand to Bundaberg, Capricorn, Gladstone, Mackay, Southern Queensland and the Whitsundays.